Faith-based films are important because they can reach people in a way that sermons, books, and even church programs sometimes cannot. Story has the ability to lower defenses, create empathy, and help people see spiritual truth through the lives and struggles of characters they care about.
They also matter because they give Christians an opportunity to participate in culture rather than simply react to it. A strong faith-based film can put ideas like sacrifice, redemption, forgiveness, courage, justice, compassion, and the value of human life into the public conversation in a compelling way.
They are especially powerful when they do not simply preach at an audience, but tell an excellent story first. When audiences connect emotionally with characters, they are often more willing to think about the deeper questions behind the story.